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SOLA Sunlens finds new inspirations for its Fall Winter 2003 Plano Fashion Lens Collections!
Affiliation with the fashion industry is key to determining new trends and colors
San Diego, CA (September 9, 2002) - SOLA Sunlens, leading manufacturer of premium plastic sunglass lenses, today announced the introduction of its fall/winter 2003 fashion plano lens collections. These amazing new collections offer trend-setting colors and shades that capture the true spirit of the countryside while offering the urban glamour of a downtown city street.
The designers at SOLA Sunlens contrive each fashion lens collection very carefully by working 18 months in advance to the seasonal launch date. This precise planning allows the designers to conduct extensive research with their product development team, strictly working with the design industry, leading textile companies, reputable fashion houses and top color analysts to help determine the latest looks and styles in fashion sunwear. This specialized research clearly benefits the customers by keeping them up-to-date with fashion trends and offering bi-yearly seasonal collections.
The colors and themes for fall winter 2003 are separated into two main collection categories: Metropolitan and Countryside. These unique themes incorporate a variety of beautiful, eye-catching colors; ranging from green apple and garden rose to slate blue and rich violet. In addition to the vibrant shades and tones, gradient tints and mirrored coatings play an important role in making these lens collections complete.
The specialized mirror coatings not only provide the lenses with a glamorous look, they also reduce reflective glare that can be very distracting to the human eye. Therefore, the designers at SOLA Sunlens have created a front, anti-reflective Glamour coating that is available on CR39 and Polycarbonate lenses. This unique coating was specifically designed to compliment the array of colors in the fall winter fashion collection by providing a new look to an existing color. The Glamour coatings are available in four shades: blue, violet, yellow and green.
"Over the past few years this method of planning has proven to be quiet successful", states Al Gleek, Director of Marketing and New Products for SOLA Sunlens. "Customers are much more confident in their lens decisions since our research team is investigating all the facts prior to the seasonal launch.' Gleek continues. "By closely following the international fashion trends we have gained incredible insight on how the fashion industry works, we then tie that information in with our sunglass expertise by producing the most sought after colors in the marketplace."
SOLA SUNLENS FALL WINTER 2003 FASHION COLLECTIONS
The Metropolitan Collection
In a world filled with skyscrapers, fast cars and high fashion, the Metropolitan collection replicates the look of modern technology with the feeling of chaotic bliss. Inspired by the majestic beauty of a downtown city skyline, this streetwise collection combines slate blues with smoky grays to capture the international diversity and urban glamour that makes the heart of the city beat. Silver mirrors and dark gradient colors also give way for a contemporary collection that has an attitude all of it's own.
The Countryside Collection
Inspired by relaxing shades of garden rose, light lavender and sleepy silver, the Countryside collection offers a rustic touch to this seasons color palette. Imagine leaves gently falling from treetops with natural shades of bronzed maple, green apple, golden sun and orange dusk blanketing the horizon. These breathtaking colors are beautifully crafted, creating a vibrant synergy of soft tones and gradient tints that are pure as the autumn rain and refreshing as the cool winter air.
About SOLA Sunlens Division
SOLA Sunlens is the world's leader in premium plastic plano (non-prescription) sunglass lenses. Building on its legacy of innovative ophthalmic plastic lenses, SOLA Sunlens offers a wide range of superior performance sunlenses, coatings and services worldwide.
SOLA Sunlens approach to the sunglass industry is unparalleled, using the most advanced technologies; it provides high performance lenses such as polycarbonate, polarized and hard resin to our global customers and branded sunglass manufacturers.
In addition, SOLA Sunlens prides itself on using and creating state-of-the-art patented lens technologies and surface treatments, as well as multi-feature mirror coatings, including: anti-reflective and anti-scratch. Some of our patented and trademarked products include Tough Eyes, Rock Hard, UV Gard, Glare Out, Flurescent PC and Tri-Flection Mirrors, Flex-Eyes, Gradual-Eyes. SOLA Sunlens is a division of SOLA International, a publicly traded company on the New York Stock exchange (NYSE: SOL).